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Entrepreneurs from Modell's, Major World Auto, and Fairway Market Discuss their Marketing Strategies at Queens Breakfast Meeting.
Jack Friedman, Executive Director, Queens Chamber of Commerce hosts Business Expo
(L)Dan Glickberg, Fairway Market (C) Bruce Bendell, Major World Auto (R) Mitch Modell, Modell's Sporting Goods. Entrepreneurs from Modell's, Major World Auto, and Fairway Market Discuss their Marketing Strategies at Queens Breakfast Meeting.
Full video coverage and follow up Q&A are available in the left column in 2 segments of approximately three to five minutes each.
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Long Island City, NY May 22, 2012 -
Three successful entrepreneurs participated in a Business Breakfast Panel at the annual Queens Chamber of Commerce Expo held at Citi Field May 22, 2012. The purpose of the panel was to delve into each company's marketing and promotion strategies that have lead to their success.
Panelist included:
Bruce Bendell - Major World Auto
Dan Glickberg - Fairway Market
Mitch Modell - Modell's Sporting Goods
The panelists repeatedly emphasized the need to constantly and creatively promote, citing their success with the Daily News as well as online media. Each pointed out that targeting high value customers, especially during the recession, has been a key factor in their success. Targeting has helped to provide higher revenue as well as to help manage the cost of marketing. All panelist agreed that the internet and various internet media represented unique opportunities.
The breakfast panel was sponsored by the New York Daily News.
OurLIC attended this event and presents full video coverage with this article. Watch here for a detailed summary.
Entrepreneurs from Modell's, Major World Auto, and Fairway Market Discuss their Marketing Strategies at Queens Breakfast Meeting.
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Jack Friedman, Executive Director, Queens Chamber of Commerce hosts Business Expo
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(L)Dan Glickberg, Fairway Market (C) Bruce Bendell, Major World Auto (R) Mitch Modell, Modell's Sporting Goods. Entrepreneurs from Modell's, Major World Auto, and Fairway Market Discuss their Marketing Strategies at Queens Breakfast Meeting.
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Chris Donovan, Multimedia Account Executive at New York Daily News, Moderator
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Q&A Session during Business Breakfast at Queens Chamber of Commerce Business Expo. Sponsored by New York Daily News.
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