Guerrilla PR Tactics for Designers

Thursdays, November 5 - December 3, 2009 (excluding Thanksgiving Day), 6:00 p.m. - 8:00 p.m.

4 sessions / $199

Ever wonder why some designers attract an avalanche of attention and publicity? Often it's because they have identified industry "influencers" -- movers and shakers, journalists, style mavens, bloggers, conference directors, curators, and the like -- and communicated directly with them as a first step. These savvy designers know that validation from the right people in specific orbits can carry their message so much further. This course teaches you the strategic backbone of a successful guerrilla marketing plan: how to identify the influencers who can take your name recognition to the next level, and how to engage them persuasively. Guerrilla tactics (using cleverness, not big spending) are employed.

These how-to's will be covered: identifying the segments of your market, articulating your competitive advantage and design  "signature," developing polished and effective press and sales materials, determining where your prospects are and showing up (a.k.a. "fishing where the fish are"), pitching stories to the press, garnering public speaking invitations, amping up netowrking and word-of-mouth referrals, smart ways to work a room, and how and why you should talk to strangers.

This course is intended for professional designers offering products and services in the marketplace.

Instructor: Susan Harkavy, a seasoned public relations consultant to up-and-coming design businesses.

TO REGISTER: Contact Frederick John at 718.663.8404

NY Designs helps emerging and established design firms flourish with vibrant studio space, proven business training, sustainability workshops, and hands-on business counseling -- all under one roof.

www.nydesigns.org